Branding01
Hexix — Business System
One identity, carried from a custom mark to stationery, vehicles, and signage.
Branding & Logo DesignIdentities with depth and purpose.
A brand is more than a logo. It's the set of decisions — mark, color, typography and tone — that makes a business recognizable everywhere it shows up. I design identity systems that start with a considered mark and carry through to business cards, signage, vehicles, packaging and the web.
My approach pairs creative direction and brand strategy with hands-on craft in Adobe Illustrator, Photoshop and InDesign. In past roles I developed cohesive brand identities across multiple brands, covering visual design, typography, color systems and website presentation.
What's included
Everything the project needs.
01
Brand discovery
What the business stands for, who it serves and how it should feel, agreed before sketching starts.
02
Logo & monogram design
Custom marks developed from sketches and studies into a clean, versatile final logo.
03
Wordmarks & lettering
Typography-led logos and letterforms refined for legibility at every size.
04
Color & typography
A palette and type pairing that keeps every piece of the brand consistent.
05
Stationery & print
Business cards, letterhead and envelopes that carry the identity into everyday use.
06
Brand applications
Signage, vehicles, merchandise and digital layouts that show the identity working in the real world.
Process
How we'll work.
- 01
Discover
We define the brand's purpose, audience and personality, and look at the competition.
- 02
Explore
Sketches and logo studies explore several directions before narrowing to the strongest.
- 03
Refine
The chosen direction is refined with color, typography and supporting elements.
- 04
Apply
The identity is rolled out across stationery, signage, packaging and the web.
Selected projects
Branding & Logo Design work.
Branding
Branding02
Logo Design & Typography
A selection of custom marks, wordmarks, and letterform studies.
Branding03
2024Spikebirds — Angry Birds × Spikeball
A student collaboration concept spanning identity, merchandise, and a pop-up exhibit.
Print04
2026Gibson Perryman Business Cards
A considered business card system for Gibson Perryman, Attorneys at Law.
Branding05
Trenton Sanders — Personal Identity
A personal identity expressed through a monogram, wordmark, and gold-and-green palette.
Experience
- ✦Developed cohesive brand identities across multiple brands — visual design, typography, color systems and website presentation
- ✦Creative direction and brand strategy, from first concept through campaign assets
- ✦B.S. in Graphic Design, Arizona State University — Honors, Summa Cum Laude
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- SketchUp & Blender