Hexix — Business System

The project

Hexix explores how a letter-and-number symbol can become the foundation of a complete visual identity. The project moves from mark development and color exploration into a coordinated business system.

Design direction

Iterations test the relationship between the symbol, wordmark, and color. The final language is applied at different scales—from stationery to a service van, billboard, and building signage—to examine its consistency in context.