Shopify Website Design

This project focused on a full redesign of the company’s main website to improve overall brand consistency, usability, and visual clarity. The original site lacked a cohesive design system, with inconsistent typography, color usage, and layout patterns that made the experience feel fragmented and less polished. In the redesign, I established a unified visual language by standardizing typography, refining the color palette, and introducing a consistent grid and spacing system across all pages. I also restructured key sections to improve user flow and highlight important content more effectively. The result is a more modern, cohesive website that not only strengthens brand identity but also creates a smoother, more intuitive experience for users.

I led the design and build of three separate Shopify websites for smaller brands under the One Stop Nutrition umbrella, creating a system that balanced consistency with distinct brand identities. Each site followed a shared structural framework, consistent page layouts, navigation patterns, and user flow, to ensure a cohesive experience and streamline development and management. Within that system, I tailored the visual design of each site to reflect its specific brand, using unique color palettes, typography, and imagery to give each one its own personality and audience appeal. This approach allowed the brands to feel differentiated and intentional, while still clearly belonging to the same overall ecosystem, improving both scalability and brand cohesion across the portfolio.