Business System

Hexix: Internet with Pure Energy

For this project, I was given the number 6 and the letter H as the foundation for creating a brand identity and business system. After experimenting with the letterforms, I noticed that the shape of the 6 resembled a cord or cable, which sparked the concept for Hexix, a modern cable company. The name combines the structural strength suggested by “Hex” (like a hexagon, a strong natural form) with the sleek, tech-forward feeling of the repeating “ix.”

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From there, I built out a full brand identity focused on innovation, energy efficiency, and safety. Through research into competitors and trends within the cable and technology industry, I developed a visual system that felt clean, modern, and trustworthy. The brand identity included a custom logomark that subtly incorporated the number 6 into a cord-like shape, paired with a refined color palette and typography that reflected a forward-thinking, sustainable approach. The final system included business cards, stationery, packaging, and applications, all working together to communicate Hexix as a reliable and eco-conscious cable solution.