Brownie Batter Ice Cream
Ben and Jerry’s Packaging Redesign
For this project, I focused on a packaging redesign for Ben & Jerry’s, specifically the “Brownie Batter” flavor. The goal was to improve the design by first researching the brand, its competitors, and the current market trends. I felt that the original packaging was unorganized, visually noisy, and outdated, with an overwhelming use of colors and no clear central narrative. It didn’t seem to reflect the indulgent, rich nature of the Brownie Batter flavor. My approach was to streamline the design, focusing on simplicity and clarity, while still maintaining the playful and quirky personality that Ben & Jerry’s is known for. By carefully considering the target audience, I aimed to create packaging that would better communicate the flavor experience, rich, indulgent, and fun, while remaining competitive in the crowded ice cream market. The final redesign used a more cohesive color palette, cleaner typography, and imagery that conveyed the essence of brownie batter in a visually appealing and organized way.
In this redesign, I focused on creating a consistent relationship of design across all sides of the packaging, including the lid. I wanted the entire container to feel cohesive, with each element working together to tell the story of the Brownie Batter flavor. The front and sides of the packaging shared a unified color palette, typography, and imagery, ensuring that the flavor’s rich, indulgent nature was clearly communicated. For the lid, I kept the design simple yet impactful, using minimal elements to complement the overall look. By extending the visual narrative to the lid, I ensured that no matter where the packaging was viewed, the design felt complete and harmonized. This approach created a seamless experience for the consumer, from the moment they first pick up the tub to when they open it to enjoy the ice cream.
YOU KNOW Protein Powder
One Stop Nutrition Packaging Design
For this project, I focused on designing new packaging for One Stop Nutrition’s protein powder product, YOU KNOW. The goal was to create a look that felt more aligned with the brand’s identity by emphasizing cohesive color choices and strong, intentional typography. I found that existing supplement packaging in the market often feels cluttered, overly aggressive, and visually inconsistent, which can make it harder for products to stand out or feel trustworthy. My approach was to simplify the design while still keeping it bold and impactful, using a refined color palette and clear typographic hierarchy to improve readability and shelf presence. I aimed to create packaging that feels modern, confident, and easy to recognize, while still appealing to the target audience. The final design delivers a cleaner, more unified look that better represents the brand and helps the product stand out in a competitive supplement space.
To support future product expansion, I developed a flexible, system-based design approach that allows new flavors to be added seamlessly while maintaining a consistent brand identity. The foundation of this system is a structured layout and typographic hierarchy that stays consistent across all variations, paired with a defined color framework where each flavor is represented by its own distinct accent color. This ensures that every product feels cohesive as part of the same family, while still being easily distinguishable on the shelf. Supporting elements like iconography, flavor indicators, and visual cues were designed to scale within the system, making it simple to introduce new SKUs without redesigning from scratch. The result is a unified packaging system that strengthens brand recognition, improves scalability, and creates a clean, organized presence across the entire product line.
In addition to the primary direction, I developed a secondary design system as an alternative approach, demonstrating my ability to explore multiple creative solutions within the same brief. While the core objective remained consistent, clarity, brand alignment, and scalability, this option took a different visual direction, experimenting with variations in layout, typography, and color application. By building out a fully realized second system rather than a single concept, I was able to evaluate how different design strategies could impact shelf presence, brand perception, and usability across multiple flavors. This process highlights my approach to design as both strategic and exploratory, ensuring that the final solution is not only visually strong but also thoughtfully considered from multiple angles.