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Shifting Perspective — Program Book

A design-program book documenting letterform development and visual studies.

Shifting Perspective — Program Book

The project

Shifting Perspective organizes work from the Visual Communication Design program at Arizona State University. The supplied volume begins with detailed letterform studies and records the development of a consistent typographic system.

Design direction

Repeated page structures allow sketches, measurements, and final forms to be compared. The fragmented blue cover typography introduces the theme of shifting perspective.

Scope of work

  • Book design
  • Selected page previews
  • Complete project PDF

A closer look

04 images
01Book cover
02Letterform H study grid
03Single H letterform study
04Closing page

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