Ben & Jerry’s — Packaging Redesign

The project

This concept reinterprets Ben & Jerry’s Core Brownie Batter packaging as a coordinated product story. The supplied work includes a full wrap, lid artwork, product mockups, and a companion booklet.

Design direction

Brownie textures and ingredient imagery bring the flavor forward, while the cow motif keeps a familiar brand cue. The label balances product naming, flavor storytelling, and nutrition information across the curved surface.