Semiotic Posters

Symbolic, Iconic, Indexical

For this project, I created a three-part poster series based on the song lyric, “Your love is always dangerous and now I’m lost in us, we’re living a lie of trust,” by Imagine Dragons. The goal was to visually interpret this verse through semiotic concepts, specifically symbolic, iconic, and indexical representation.

SYMBOLIC

ICONIC

In the first poster, I focused on a symbolic representation, using just the text of the lyric to convey the emotional weight of the words. The simple text reflects the abstract nature of the song’s message, symbolizing the internal struggle of love and trust.

For the second poster, I employed an iconic approach, depicting a woman looking at a bottle of pills in a mirror. The mirror here acts as an iconic representation of reflection, both literal and metaphorical, with the pills symbolizing temptation and the dangerous pull of addiction.

Each poster builds on the previous one, using semiotic principles to deepen the narrative of emotional turmoil, love’s darker side, and the consequences of addiction.

My logo mark operates as a symbol, its meaning is defined by how I use it across platforms and the associations built through repeated exposure. It doesn’t look like nature or point directly to it, but through brand storytelling, it becomes a representation of purpose-driven design rooted in faith.

The leaf functions as an icon within my brand, it visually resembles a real-world object and represents my inspiration drawn from nature. While not the central focus of my brand, it complements my core message of intentional, purposeful design found in creation.